Marg Jobling

Marg’s Key Takeaways:

In today’s world of digital media and transparency, brands have a responsibility and a duty. Do the right thing for your customers and communities, good and commercial outcomes follow. If there's a dissonance between what you say and what you do, you'll be found out, both by your people and your customers.

Driving positive change starts from reminding yourself who you are as a business. Ask yourself: how do we navigate through choppy times? What's our purpose and how do we make sure everything we do is in service of that? The real challenge then, is embedding it.

Leaders have a duty of care and responsibility to their people. While businesses cannot protect them from the cost of living or other external factors, if you don’t listen carefully and stay close to what's going on, that's when you make bad decisions.

The danger is to just keep running and running. Be kind to yourself, give yourself a hug every day and recognise that you doing great stuff. Be kind to each other. We're all different, so try to understand what's going on for other people. Your reality is not everyone else's reality.

Trust allows people to speak freely - and that’s what drives real greatness. We're all different, so try to understand what's going on for other people. Your reality is not everyone else's reality.

Through having Sally as my Leadership Mentor, I've learned one very important lesson: to be kind to yourself, give yourself a hug every day and recognise that you are doing great stuff.

Connect with Margaret Jobling, Chief Marketing Officer at NatWest Group.